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Vital Impacts’ ‘Saving the Monarchs’ Campaign with Jaime Rojo Raises Funds for Conservation

18 Dec, 2024

This post was originally published on Colossal

Home to more than 40,000 plant species, 1,300 kinds of birds, and millions of insects, the Amazon is a vital and increasingly threatened part of our global ecosystem. By highlighting the incredible diversity and beauty of nature and wildlife around the planet, Vital Impacts (previously) raises funds for the preservation of the rainforest through its annual print sale.

This year, in addition to the fundraiser featuring work by more than 80 photographers, the program has launched the “Saving the Monarchs” campaign, showcasing the work of award-winning National Geographic photographer Jaime Rojo. “With the Monarch butterfly population declining by 90 percent in recent decades, efforts are underway to protect their habitats and ensure their survival,” says a statement from Vital Impacts.

In the Monarch Butterfly Biosphere Reserve in Michoacan (Mexico), a single latecomer joins the others for the night, stretching its wings as it maneuvers in an attempt to squeeze into the popular roosting place. The butterflies’ extreme closeness offers protection and warmth.

Rojo has spent two decades photographing the magnificent insects, tracing their annual migration across the length and breadth of North America. Wintering in Mexico—or California for those west of the Rocky Mountains—the iconic butterflies return north in the summertime, where they typically lay a single egg on a milkweed plant.

Depending on the temperature, the egg cycle lasts for three to five days, after which a small larva emerges. As it grows, it sheds its skin a number of times, developing recognizable black, white, and yellow stripes. Then, once full grown, the larva spins a silk mat, stabs a stem into the mat to hang from, and encapsulates itself inside a pupa. After around eight to fifteen days, the adult Monarch emerges with bright orange and black wings.

During the summer, Monarchs live between two and five weeks, but if they hatch later in the year, they complete an incredible journey south, where they overwinter in clusters on trees in warmer climates. These adults will then live just long enough to hatch new eggs so future generations can return to the northernmost breeding grounds.

Monarch populations have declined in recent decades due to myriad factors, from the destruction of milkweed—the only plant on which they lay eggs—and overwintering habitats to temperature changes and drought due to the ongoing climate crisis. Initiatives like Monarch Watch, which this fundraiser benefits, emphasize conservation, track colonies’ movements, and promote education.

Butterflies stream through the trees in El Rosario, a sanctuary within the Monarch Butterfly Biosphere Reserve in Michoacán, Mexico. Migrating monarchs winter in the same oyamel fir groves that sheltered earlier generations.

Many prints in this year’s sale start at $100, with options for different sizes and striking limited editions. Sixty percent of profits are earmarked to support Monarch conservation through Monarch Watch and FOCEN.

The remaining 40 percent of proceeds further the efforts of “the storytellers who are committed to shining a light on these critical issues and driving positive change in our world” via donations to COICA, an international program dedicated to the support of 511 Indigenous Peoples in the Amazon Basin.

See more of Rojo’s work on his website, and purchase prints in this year’s sale, which continues through January 31.

“I had attempted versions of this image in the past, but I had never seen such a beautiful pattern of branches with that abundance of butterflies,” Rojo says.
Streaked with sunlight and crowded together for warmth in winter, Monarch butterflies blanket fir trees in El Rosario Sanctuary, Monarch Butterfly Biosphere Reserve, Michoacan, Mexico. “I requested special permits to work outside the sanctuary’s operating hours and made this photograph shortly before sunset,” Rojo says.
A Monarch butterfly feeds from a Blazing Star (Liatris sp.) on a farm in Foley, Minnesota, that specializes in growing and distributing native plants from the prairies. Liatris are important for the monarchs because they bloom in late summer, providing them with an extra food source right before their fall migration.
A carpet of Monarch butterflies covers the forest floor of El Rosario Butterfly Sanctuary after an unusually intense snowstorm that hit the state of Michoacán in Mexico on March 2016. On March 8 and 9 of 2016, a strong snowstorm hit the mountains of Central Mexico creating havoc in the wintering colonies of Monarch butterflies just when they were starting their migration back to U.S.A. and Canada. The death toll of this single weather event was an estimated 30 to 35 percent of the colony.
Each fall, millions of Monarch butterflies embark on a 3,000-mile journey from Canada and the U.S. to the forests of central Mexico. This annual migration, one of nature’s most extraordinary events, is guided by instinct, as the Monarchs that arrive have never made the journey before. Monarch butterflies complete their migration over several generations. Those that travel to Mexico in the fall live up to eight months, but their offspring will only live a few weeks, moving north each spring. It takes three to four generations to reach their breeding grounds in the U.S. and Canada.

Do stories and artists like this matter to you? Become a Colossal Member today and support independent arts publishing for as little as $7 per month. The article Vital Impacts’ ‘Saving the Monarchs’ Campaign with Jaime Rojo Raises Funds for Conservation appeared first on Colossal.

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Smart factory design for Australian-made sustainable fashion

Smart factory design for Australian-made sustainable fashion

The Australian Fashion Council (AFC) and Epson Australia have launched an initiative to evaluate the potential for an AI and digitally powered smart factory to advance Australia’s clothing manufacturing capabilities. The organisations are seeking a qualified research partner to conduct a six-month feasibility study that will create a detailed blueprint for a pilot facility combining digital design and print, automation and AI technologies to rebuild local production.

A clothing smart factory is an automated production facility that enables on-demand, customisable garment manufacturing with minimal waste and fast turnaround times. By bringing together digital design and print and advanced manufacturing technologies with AI-powered systems and analytics, smart factories can enable quick, flexible production runs that respond rapidly to market trends without the high minimum order quantities that can result in overproduction.

Jaana Quaintance-James, CEO of the Australian Fashion Council, said: “This smart factory initiative addresses multiple challenges facing Australian fashion manufacturing, from supply chain disruptions to skills shortages. Our sector is at a critical tipping point. The feasibility study will validate whether a smart factory pilot program can be commercially viable while delivering broader benefits as part of an integrated advanced manufacturing ecosystem.”

Research commissioned by the AFC has estimated that for every $1m invested in returning production to Australia, approximately $1.2m in economic returns could be generated through job creation, technology adoption, strengthened local supply chains and reduced import dependencies.

Craig Heckenberg, Managing Director of Epson Australia.

Craig Heckenberg, Managing Director of Epson Australia, said: “Epson is committed to supporting innovation in Australian manufacturing as we believe Epson’s digital textile printing technology can help build a more sustainable world and improve lives. Our partnership with the AFC and this blueprint and initiative will help local brands, big and small, have access to smart manufacturing capabilities that match their scale and ambition. For smaller brands, it means producing high-quality garments locally, on demand. For larger companies it offers a blueprint to implement smart factory practices within their operations. As a result, we see a future where Australian-made sustainable fashion will set the global standard, leading not just in design, but also in ethical, high-tech manufacturing.”

Why a feasibility study?

Before committing significant resources to establish a smart factory, the AFC and Epson recognise the importance of thoroughly validating the concept and learning from other local and international examples. The comprehensive six-month study will assess market viability, technical requirements, operational models, financial projections, and social and environmental considerations to create a detailed implementation roadmap.

“This isn’t just a research exercise, it’s the foundation for action,” Quaintance-James said. “Following completion of the study toward the end of 2025, we’ll develop a detailed implementation plan to secure investment partnerships, finalise specifications for an initial pilot, develop training programs with educational institutions, and create a governance framework to maximise benefits to the Australian fashion industry.”

“The smart factory concept represents a transformative shift toward ‘rapid agile’ on-demand manufacturing,” Heckenberg said. “Rather than speculative production, this approach enables creating products in response to actual consumer demand, simultaneously addressing profitability challenges and environmental concerns.”

Call for research partners

The initiative aims to retain sovereign manufacturing capability, rebuild local supply chains, drive digital innovation, and upskill the workforce through educational partnerships.

Research partners may be Australian-based or international organisations with the capacity to conduct a thorough feasibility study that delivers actionable recommendations. Interested parties should submit their expressions of interest by 15 June 2025.

Top image credit: iStock.com/eternalcreative

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