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Vital Impacts’ ‘Saving the Monarchs’ Campaign with Jaime Rojo Raises Funds for Conservation

18 Dec, 2024

This post was originally published on Colossal

Home to more than 40,000 plant species, 1,300 kinds of birds, and millions of insects, the Amazon is a vital and increasingly threatened part of our global ecosystem. By highlighting the incredible diversity and beauty of nature and wildlife around the planet, Vital Impacts (previously) raises funds for the preservation of the rainforest through its annual print sale.

This year, in addition to the fundraiser featuring work by more than 80 photographers, the program has launched the “Saving the Monarchs” campaign, showcasing the work of award-winning National Geographic photographer Jaime Rojo. “With the Monarch butterfly population declining by 90 percent in recent decades, efforts are underway to protect their habitats and ensure their survival,” says a statement from Vital Impacts.

In the Monarch Butterfly Biosphere Reserve in Michoacan (Mexico), a single latecomer joins the others for the night, stretching its wings as it maneuvers in an attempt to squeeze into the popular roosting place. The butterflies’ extreme closeness offers protection and warmth.

Rojo has spent two decades photographing the magnificent insects, tracing their annual migration across the length and breadth of North America. Wintering in Mexico—or California for those west of the Rocky Mountains—the iconic butterflies return north in the summertime, where they typically lay a single egg on a milkweed plant.

Depending on the temperature, the egg cycle lasts for three to five days, after which a small larva emerges. As it grows, it sheds its skin a number of times, developing recognizable black, white, and yellow stripes. Then, once full grown, the larva spins a silk mat, stabs a stem into the mat to hang from, and encapsulates itself inside a pupa. After around eight to fifteen days, the adult Monarch emerges with bright orange and black wings.

During the summer, Monarchs live between two and five weeks, but if they hatch later in the year, they complete an incredible journey south, where they overwinter in clusters on trees in warmer climates. These adults will then live just long enough to hatch new eggs so future generations can return to the northernmost breeding grounds.

Monarch populations have declined in recent decades due to myriad factors, from the destruction of milkweed—the only plant on which they lay eggs—and overwintering habitats to temperature changes and drought due to the ongoing climate crisis. Initiatives like Monarch Watch, which this fundraiser benefits, emphasize conservation, track colonies’ movements, and promote education.

Butterflies stream through the trees in El Rosario, a sanctuary within the Monarch Butterfly Biosphere Reserve in Michoacán, Mexico. Migrating monarchs winter in the same oyamel fir groves that sheltered earlier generations.

Many prints in this year’s sale start at $100, with options for different sizes and striking limited editions. Sixty percent of profits are earmarked to support Monarch conservation through Monarch Watch and FOCEN.

The remaining 40 percent of proceeds further the efforts of “the storytellers who are committed to shining a light on these critical issues and driving positive change in our world” via donations to COICA, an international program dedicated to the support of 511 Indigenous Peoples in the Amazon Basin.

See more of Rojo’s work on his website, and purchase prints in this year’s sale, which continues through January 31.

“I had attempted versions of this image in the past, but I had never seen such a beautiful pattern of branches with that abundance of butterflies,” Rojo says.
Streaked with sunlight and crowded together for warmth in winter, Monarch butterflies blanket fir trees in El Rosario Sanctuary, Monarch Butterfly Biosphere Reserve, Michoacan, Mexico. “I requested special permits to work outside the sanctuary’s operating hours and made this photograph shortly before sunset,” Rojo says.
A Monarch butterfly feeds from a Blazing Star (Liatris sp.) on a farm in Foley, Minnesota, that specializes in growing and distributing native plants from the prairies. Liatris are important for the monarchs because they bloom in late summer, providing them with an extra food source right before their fall migration.
A carpet of Monarch butterflies covers the forest floor of El Rosario Butterfly Sanctuary after an unusually intense snowstorm that hit the state of Michoacán in Mexico on March 2016. On March 8 and 9 of 2016, a strong snowstorm hit the mountains of Central Mexico creating havoc in the wintering colonies of Monarch butterflies just when they were starting their migration back to U.S.A. and Canada. The death toll of this single weather event was an estimated 30 to 35 percent of the colony.
Each fall, millions of Monarch butterflies embark on a 3,000-mile journey from Canada and the U.S. to the forests of central Mexico. This annual migration, one of nature’s most extraordinary events, is guided by instinct, as the Monarchs that arrive have never made the journey before. Monarch butterflies complete their migration over several generations. Those that travel to Mexico in the fall live up to eight months, but their offspring will only live a few weeks, moving north each spring. It takes three to four generations to reach their breeding grounds in the U.S. and Canada.

Do stories and artists like this matter to you? Become a Colossal Member today and support independent arts publishing for as little as $7 per month. The article Vital Impacts’ ‘Saving the Monarchs’ Campaign with Jaime Rojo Raises Funds for Conservation appeared first on Colossal.

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Australasian Waste Recycling Expo debuts as ReGen at ICC

Australasian Waste Recycling Expo debuts as ReGen at ICC

Australia’s circular resource exhibitors, buyers and thought leaders are set to attend ReGen | Australia’s Circular Resource Expo, taking place on 23–24 July 2025 at ICC Sydney.

The two-day trade event, organised by Diversified Australia, marks the evolution of what was previously known as the Australasian Waste Recycling Expo, a longstanding brand dedicated to resource management and waste reduction for over 15 years.

The rebrand to ReGen reflects the expo’s expanded scope and emphasis on the circular economy, welcoming an array of innovative exhibitors, experts and emerging professionals committed to reducing waste, promoting resource efficiency and fostering sustainable markets.

“At Diversified Australia, we’re proud to produce events that drive positive industry change,” said Ali Lawes, event director for ReGen at Diversified.

“ReGen embodies our commitment to equip and empower industry leaders and practitioners in support of Australia’s ambitious 2035 targets for waste elimination, resource circulation, and pollution reduction.”

ReGen will showcase technical displays, offer vital industry insights and feature keynote addresses, panel discussions and networking opportunities.

The program aims to help attendees — from seasoned experts to newcomers — navigate their roles in creating a circular economy that keeps resources in use, minimises waste and regenerates natural systems.

As part of its evolution, ReGen will incorporate Circularity, Australia’s original circular economy conference, into its 2025 education program.

Since its launch in 2022, Circularity has served as a platform for industry practitioners to discuss Australia’s transition to a circular economy.

Now integrated into ReGen, Circularity will reach a broader audience, offering free sessions on topics such as circular product design and sustainable waste management — ensuring these critical insights remain accessible to all attendees.

For the last three years Circularity has been proudly presented by Planet Ark’s Australian Circular Economy Hub in partnership with Diversified Australia.

Planet Ark CEO Rebecca Gilling said that integrating the country’s leading circular economy event into ReGen would offer even more impactful opportunities to drive Australia’s circular transition.

“The inclusion of Circularity into ReGen is a significant step forward in promoting circular economy principles on a national scale in collaboration with the waste and recycling industry,” Gilling said.

“At Planet Ark, we are thrilled to see Circularity evolve into a broader platform, ensuring critical conversations about sustainable resource management and circular product design reach more professionals and innovators than ever before. This partnership underscores the importance of collaboration in building a circular Australia.”

The expo’s name, ReGen, represents both the regenerative practices it champions and the generational transformation required to meet sustainability goals.

ReGen invites participants to “Rethink, Redesign, Repurpose, and Renew” as they contribute to a circular and sustainable future for Australia.

For more information and to register, visit regenexpo.com.au

Image credit: iStock.com/izusek

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