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Recycle Mate: helping to recycle packaging

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20 Nov, 2023

This post was originally published on Sustainability Matters

According to the latest Australasian Recycling Label (ARL) Consumer Insights Report, 65% of Australian consumers want more information about how to recycle and 74% want to see the ARL on all packaging.

A new collaborative educational approach between the ARL program and a platform called Recycle Mate is designed to provide the community with the information needed to be able to dispose of used packaging and other materials appropriately and correctly, no matter where they live in the country.

Australasian Recycling Label (ARL) program

One piece of the recycling information puzzle is the Australasian Recycling Label (ARL) program. The ARL is an on-pack labelling scheme that helps the community to recycle packaging correctly, and it supports brands and packaging manufacturers to design packaging for recyclability.

The ARL logos are provided as intuitive visual aids and instructions about how to correctly dispose of all components of a product’s packaging. The ARL system is evidence-based and is used by packaging manufacturers to verify product recyclability claims. Used by over 900 companies, across more than 300,000 SKUs, the ARL program provides a consistent labelling approach for Australia and New Zealand.

Recycle Mate

The second piece to this puzzle is the development of a community-driven recycling platform for Australia.

Recycle Mate is a dynamic recycling education platform that combines artificial intelligence technology with a comprehensive Australian recycling directory in order to help reduce contamination in recycling streams, improve resource recovery and support a circular economy for packaging.

During the development of the platform the team at Recycle Mate identified 90 different bin systems — based on the bin lid colour options and different waste stream separations — across the country. For the platform to be able to offer users the correct information it needs to reflect every recycling bin, no matter where the user is located in the country.

Recycle Mate is helping to navigate the transition to a more harmonised standard for kerbside collection, relaying the local kerbside recycling rules and providing geolocated directions to ‘away-from-home’ recovery options.

Away-from-home collection

Recycle Mate provides additional information to help guide households on difficult-to-recycle materials and packs, and how to locate ‘away-from-home’ destinations such as container deposit schemes, FOGO programs, product stewardship programs such as for aseptic cartons, blister packs, cosmetics and e-waste in the local communities.

There are still far too many people who don’t realise the availability of away-from-home collection programs for items that traditionally are not accepted into a kerbside bin.

The away-from-home space is evolving at a rapid rate in Australia and needs to be reflected on the Recycle Mate platform. Currently nine out of 10 away-from-home locations are not council facilities. Away-from-home programs are all of the product stewardship schemes such as Close the Loop, Simply Cups, Mobile Muster, Lids4Kids, Nespresso, Containers for Changes and Pharmacycle. There are now over 30,000 away-from-home options geolocated on the app.

Soft plastics disposal

With the Return to Store soft plastics program currently being redesigned in Australia, many households are confused as to where they can dispose of their soft plastics and flexible packaging. Consumers are now seeing a mix of logos on packs for these materials, which adds to the confusion. Three products in one category can have a Return to Store logo, a general waste logo and the new Check Locally logo. This adds to consumer frustration and mistrust of recycling symbols.

In addition, some councils have stepped up to collect soft plastics through kerbside pilot programs or providing collection/drop-off points for the residents. Other councils do not accept the material at all and advise their constituents to throw the packs in the general waste bin.

This lack of harmonisation across the country means that it can be challenging for consumers to dispose of these materials correctly. In most instances the packs will simply be disposed of in the wrong bin.

Check Locally logo

A new Check Locally logo has been designed to ensure that there is a more accurate logo that reflects the current state of play for soft plastics and flexibles in Australia. The logo is available for brands to use on their packaging to guide consumers as to how they can dispose of soft plastics in the geographical location they are in. Brands are in the process of removing their Return to Store logos and updating their artwork to include the Check Locally logo. The logo includes a link to arl.org.au, which is connected to Recycle Mate so that all of the disposal information is current and accurate.

The updated Check Locally logo is designed to reduce consumer confusion and to ensure that brands are not greenwashing with misleading ARL logos on packs. The Check Locally logo is available for all soft plastics and flexibles that meet the thresholds and is also designed for other packaging that is ‘less widely accepted’ across councils. The definition of ‘less widely accepted’ is between 60 and 80% of the kerbside population that has access to a council service that collects the materials.

Recycle Mate steps in for checking locally

The challenge when you tell someone to ‘check locally’ is that they don’t understand what that means, nor where to go for additional information. Some people will visit their council website, others will ask their friends and family and many run searches on Google. This is where Recycle Mate steps in to help the community as it can make the Check Locally action simple.

Recycle Mate not only takes into consideration all bin systems across the country, but also what you can and cannot put in each bin and provides additional information on away-from-home collection options.

The platform can also direct the community to be able to safely dispose of items like combustibles, batteries and e-waste. The first thing a user will see if they are asking about the more dangerous items like batteries, is that there is no kerbside disposal. Recycle Mate is also working to ensure that there are always available away-from-home disposal options listed. The platform geolocates the user, hones in on where they are and ensures that the information is accurate according to their location.

The platform has built-in AI which enables users to take a photo of the product to identify the recycling attributes of the pack and any components. The AI will automatically start with kerbside disposal instructions — which is how the majority of people in the country dispose of packaging. If there is a more positive away-from-home option suitable for the pack then the platform will advise the user of this information. The user will also be provided with geolocated directions and opening times for that location.

The extensive ‘word search’ includes 7000 items so far in the taxonomy and this is growing daily as more consumers use the platform. The dynamic app is updated weekly to add new collection points and locations for new product stewardship programs.

Recycle Mate has been developed as a national collaboration that is community driven. Users can choose how they access the platform, such as to download an app onto their phones using Apple, Google, Recycle Mate website, or by accessing the platform through council websites or via arl.org.au.

New Recycle Mate enhancements include: item search widget, community map widget, AI-powered chatbot, quarterly usage reports, and QR codes and barcodes.

We strongly encourage brands to consider partnering with the platform, more councils to embed the widget in their websites and for everyone to let their own family and friends know about Recycle Mate.

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Embedding environmental stewardship into IT governance frameworks

Embedding environmental stewardship into IT governance frameworks

Integrating environmental stewardship into IT governance frameworks has become essential as businesses increasingly prioritise sustainability. IT operations contribute significantly to carbon emissions, energy consumption and electronic waste (e-waste). Organisations that embed environmental responsibility into their IT governance can reduce their ecological footprint, improve operational efficiency and strengthen their brand reputation.

Erica Smith, chief alliance officer and environmental, social and governance lead, Blue Connections IT, said, “Environmental stewardship supports financial performance, risk mitigation and brand differentiation. With rising energy costs, increased consumer demand for sustainable products and services, and growing pressure from investors and regulators, companies can no longer afford to overlook their environmental responsibilities.

“Poor sustainability practices in IT can lead to high operational costs, supply chain risks and reputational damage. Conversely, a proactive approach improves efficiency, attracts environmentally conscious customers and helps future-proof businesses against evolving policy and regulatory changes.

“Integrating environmental responsibility into IT governance integrates sustainability initiatives into decision-making systematically. Organisations can reduce waste, lower energy consumption and extend the lifecycle of technology assets while positioning themselves as responsible leaders in an increasingly climate-aware market.”

There are four key areas that present opportunities to embed environmental stewardship into IT governance frameworks.

1. Device lifecycle management

A structured approach to managing the lifecycle of IT assets ensures devices are deployed efficiently, maintained properly and retired responsibly at the end of their useful life. Embracing a circular economy model, where equipment is refurbished, reused or ethically recycled, can significantly reduce e-waste and resource use. Companies that adopt this approach lower their environmental impact and unlock financial value by extending the lifecycle of IT assets.

Smith said, “Effective asset recovery strategies further support sustainability efforts. Integrating secure data erasure and refurbishment into IT governance policies lets businesses repurpose functional devices within the organisation or resell them to external buyers. Responsible e-waste recycling also supports companies to process materials ethically in instances where resale is not viable, reducing landfill contributions and preventing environmental contamination. The adoption of industry-certified data sanitisation methods also safeguards compliance with security and privacy regulations.”

2. Sustainable procurement

IT governance frameworks should prioritise the selection of technology vendors and partners committed to sustainable manufacturing, responsible sourcing and energy-efficient product design. This includes favouring IT hardware with a high percentage of post-consumer recycled materials and using minimal packaging. Additionally, employing Device-as-a-Service (DaaS) models optimises IT asset utilisation while reducing upfront investment and unnecessary hardware purchases.

Partnerships with sustainability-driven IT service providers can further enhance an organisation’s environmental impact. Working with partners that offer end-to-end IT asset management solutions, encompassing secure device deployment, certified data sanitisation and ethical recycling, simplifies the process of aligning IT operations with sustainability goals. Companies that prioritise environmental stewardship in their IT governance framework gain a competitive advantage by demonstrating their commitment to responsible business practices.

3. Energy consumption

Data centres, cloud services and enterprise networks require substantial energy resources, making green IT practices essential. IT governance frameworks should include policies to reduce consumption by optimising server efficiency, reducing redundant infrastructure and using renewable energy sources. Cloud providers with strong sustainability credentials can support carbon reduction initiatives, while virtualisation strategies can consolidate workloads and improve overall energy efficiency.

4. Employee engagement

Educating staff on sustainable IT practices, such as energy-efficient device usage and responsible e-waste disposal, creates a culture of accountability. Organisations that implement green workplace initiatives, such as responsible end-of-life disposal programs, reinforce their commitment to sustainability at all levels.

“IT governance must also align with corporate environmental, social and governance commitments. Companies can contribute to broader sustainability objectives by embedding environmental stewardship into IT policies, such as net-zero emissions targets and responsible supply chain management. Clear reporting mechanisms and regular sustainability audits aid transparency, letting businesses track their progress and demonstrate accountability to stakeholders,” Smith said.

Government regulations and evolving industry standards are increasingly shaping the sustainability expectations for organisations. Aligning IT governance frameworks with best practices for environmental stewardship keeps companies ahead of regulatory requirements. Proactive adoption of sustainable IT practices positions businesses as industry leaders in environmental responsibility.

Smith said, “Integrating environmental stewardship into IT governance frameworks is not just about meeting compliance obligations; it’s about futureproofing company operations and prioritising the broader environment. Taking a proactive approach to sustainability lets organisations drive efficiency, reduce long-term costs and contribute to a healthier planet. Businesses that lead in sustainable IT governance will be well-positioned for long-term success as environmental concerns continue to shape consumer and corporate priorities.”

Image credit: iStock.com/Petmal

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