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Insects Inhabit Blooming Floral Worlds in ‘Umwelt’ by Yoshiyuki Katayama

Insects Inhabit Blooming Floral Worlds in ‘Umwelt’ by Yoshiyuki Katayama


Yoshiyuki Katayama captures the ineffable qualities of nature and time in her ongoing series Umwelt (previously), which traces myriad relationships between insects and flowering plants. The title takes its name from an ethological concept that uses the German word “umwelt,” usually translated to “self-centered world,” to describe how animals experience their surroundings. Through elegant timelapses of unfurling blossoms, Katayama composes portraits of hostas and gerberas inhabited by colorful six-and eight-legged creatures that, thanks to some great editing, move in real time. More
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The Biggest Brands Should Be Doing the Most: Why We Rate Large and Small Brands Differently

The Biggest Brands Should Be Doing the Most: Why We Rate Large and Small Brands Differently

Small, independent labels don’t have the same impact as behemoth brands like H&M, which often produce on a vast scale, and wield huge financial power and influence over their supply chains. So when Good On You rates brands, we first distinguish their size in order to assess each brand’s actions proportionately. Here’s why that matters, […]
The post The Biggest Brands Should Be Doing the Most: Why We Rate Large and Small Brands Differently appeared first on Good On You.