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Finding the right message for taking the sustainability movement mainstream

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09 Nov, 2023

This post was originally published on Green Biz

Source: Green Biz

How to use the power of advertising for the fight against climate change.

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World climate reports need more policy-relevance

World climate reports need more policy-relevance

More policy relevance and leaner: This is what a team of authors around the outgoing co-chair of Working Group III at the IPCC, Ottmar Edenhofer, would like to see in the much-needed reform of the IPCC. They advocate that the future IPCC should assume a greater role in presenting solutions to climate change mitigation and adaptation. Indeed, this is one way in which the political relevance of the IPCC could be enhanced following the climate summit in Paris.

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