A detailed examination of the ten criteria reveals distinct patterns: L’Oréal and Nivea claim their places as sustainability leaders, owing to their organized and transparent methods that are supported by concrete achievements. Colgate follows closely, with acknowledged developments in recycling and resource efficiency. Though Gillette has outstanding performance on numerous aspects, such as recycling and energy efficiency, it has shortcomings in transparency of major factors, such as water management and monitoring individual products.

In line with these findings, Komoneed urges collaboration with companies such as L’Oréal or Nivea due to their good grades while asking Gillette to be more forthcoming with detailed information in order to enhance its transparency.

Gillette

The Best Men Can Be

Criteria

Carbon Footprint, High

Gillette has demonstrated significant dedication to the minimization of its greenhouse gas emissions by establishing targets that align with scientific benchmarks. The Procter & Gamble (P&G)-owned company is planning to cut its absolute emissions by 50% by 2030 relative to 2018 levels.

Over 26% of its Scope 1 and 2 emissions have already been cut since 2010. Gillette is banking on the acquisition of green electricity via certificates and energy supply contracts. Its alignment with P&G’s net-zero goal by 2040 further contributes to its strategic fit. Yet, we have still to see the brand become carbon neutral and its effect on Scope 3 emissions is still under documented.

Ecological Impact, High

Gillette has pledged to utilize sustainable and certified materials, including FSC-certified paper for packaging, and to limit its usage of virgin plastic. Planet KIND is an excellent illustration of this initiative, featuring products composed of recycled material and sustainable packaging designs.

The firm also partners with Plastic Bank to combat ocean pollution; each purchase of Planet KIND products prevents 10 plastic bottles from reaching the ocean. Nevertheless, there is little information on its immediate effect on biodiversity or ecosystems, which prevents a full evaluation.

Energy Consumption, High

Gillette has initiated numerous tangible projects for minimizing its energy usage in its production facilities globally. Proactive energy management is at the forefront of its approach, enabled by dedicated teams focusing on finding opportunities for higher efficiency and on studying best practices for minimizing energy usage.

It seeks to achieve 100% renewable electricity by 2030; this ambitious target is already in progress. This move to other sources of energy will greatly reduce the company’s carbon footprint.

Freight Density, Medium

Gillette is revisiting its logistics strategy, particularly with regards to optimizing its packaging to minimize the volume of transportation. In line with Procter & Gamble’s global strategy worldwide, the company is promoting intermodal modes of transportation (e.g., rail and sea), maximizing container fill rates, and favoring lighter packaging.

However, the brand continues to be affected by global supply chain disruptions that have constrained the expected results.

Recycling Rates, High

Gillette is pioneering the circular economy with its partnership with TerraCycle, which has developed the world’s first razor recycling programme, now available in several countries. In the meantime, it is on a mission to achieve 100% recyclable packaging by 2030 and already uses over 85% recycled cardboard. Its progressive removal of plastic packaging is saving dozens of tonnes of plastic waste every year

Saving Levels, High

Gillette differentiates itself by its optimization efforts: some of its plants have reached the level of zero waste to landfill.’ The Planet KIND product line has been developed specifically with the aim of limiting the use of virgin materials. Further, the company has embedded resource conservation into all its product development processes.

Specific Product Monitoring, Low

Gillette employs a life cycle analysis mindset, at least for its eco-friendly product lines like Planet KIND. There is limited external transparency due to the unavailability of publicly accessible data for each individual product.

Supply Chain Waste, Low

Gillette employs P&G’s responsible sourcing methodologies, but makes little information about its own supply chains public. The effort exists but is not well documented in the public record.

Sustainability Scorecards, Low

Gillette is a part of P&G’s CSR strategy, but its individual results and scores are not very evident.

Water Management, Low

Gillette does not provide specific initiatives on water use or reuse, making a full assessment difficult

Related to other brands

Number of criteria met by each brand:

ESCP Business School Team

Research developed by five curious international ESCP Business School students who have worked together to successfully complete their consulting project. They analysed four brands in four different categories -24 brands: electric cars EV, dairy products, computers, personal care, luxury apparel, fast fashion-, according to 10 environmental criteria.

Sources

Pass over the stars to rate this post. Your opinion is always welcome.
[Total: 1 Average: 5]