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Google now lets marketers measure emissions from online ads

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14 Mar, 2025

This post was originally published on Green Biz

Source: Green Biz

Google has introduced a carbon footprint calculator that lets advertisers measure the emissions associated with running campaigns on the world’s largest advertising platform.

Carbon Footprint for Google Ads is only available to a limited number of accounts but access will be broader in an unspecified future.

The tool will help ad agencies track emissions associated with online marketing and advertisements on a client-by-client basis “with greater precision,” Google said. It uses widely accepted accounting methodologies from the Greenhouse Gas Protocol and Global Media Sustainability Framework.

The tool also provides estimates for other online management tools for advertisers, including DV360, an application for running complex, multichannel campaigns.  

Push for detailed disclosure

Google offers similar calculators for other services. For example, corporations that use Google’s cloud computing resources to host their websites or handle their email and other workplace applications can calculate an emissions report that can be used to assess the environmental impact of their information technology operations.

The new Google Ads carbon reports will be useful as mandatory regulations — including California’s climate disclosure laws and the European Union’s Corporate Sustainability Reporting Directive — take effect.

These laws require detailed data for Scope 3 emissions, which include services and products companies procure to support their business. 

Digital marketing activities fit into that category and the new Google Ads tool will help advertisers and marketing teams prepare for closer scrutiny, said Jason Parkin, founder, president and chief operating officer at advertising agency Compose[d]. “It places more of a lens on the emissions impact of these technologies.”

Few corporations talk specifically about marketing in relation to climate issues. An exception is Seventh Generation, which is evaluating its marketing and creative partners to better understand how much of their business is linked to fossil fuels companies. It asks marketing partners to sign the “Clean Creatives” pledge, which asks firms to refrain from supporting campaigns that undermine progress toward a clean energy transition.

Google’s carbon footprint tool is a good step, but it overlooks the main impact of advertising on Google’s climate goals, which is environmental impact of products being advertised, said Duncan Meisel, executive director of Clean Creatives. “Google has hazardous products policies that exclude ads that sell tobacco, but fossil fuel pollution is responsible for more deaths per year than tobacco products, and fossil fuel ads are allowed on the platform,” he said. “In other words: a low carbon ad promoting fossil fuels is still a high-carbon ad, and that should be accounted for in their advertising policies.”

The post Google now lets marketers measure emissions from online ads appeared first on Trellis.

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Urban 'placemaking' focus for $85m recreation centre

Urban 'placemaking' focus for $85m recreation centre

Sydney developer Billbergia Group has announced the Rhodes Recreation Centre — an $85 million, 9200 m2 multi-purpose community hub in Sydney’s Inner West.

Located at 6 Gauthorpe St and designed by architectural firm SJB, the recreation centre is in a three-level podium building beneath two high-rise residential towers — the 48-level Peake and 43-level Oasis. Together, they form stage two of the developer’s Rhodes Central Masterplan — a $3 billion, three-stage town centre project.

The Rhodes Recreation Centre was delivered under a $97 million Voluntary Planning Agreement (VPA) between the developer and City of Canada Bay Council. It will be handed over to council next month and is set to open later this year. Once complete, the masterplan will have delivered 25,000 m2 of dedicated public amenity, including retail, community facilities and open space.

With the NSW Government’s housing reforms set to address the housing shortage, the recreation centre will reflect the importance of ‘placemaking’ — a collaborative approach to designing and managing public spaces that enhances community wellbeing and fosters connections between people and their environment — in planning new urban communities.

It also presents a pathway for public and private sectors to collaborate and create social infrastructure while increasing housing supply in fast-growing suburbs.

The recreation centre is set to add vibrancy and pedestrian activity to the local streetscape, providing a diverse range of facilities that enhance the livability of the evolving suburb. These community amenities include two full-sized indoor sports courts, a gymnastics centre, a 70-place childcare centre, a community lounge, allied health services, and bookable spaces for local groups and events. It also provides a gym with cardio equipment, weights, group fitness rooms, a creche and an outdoor terrace, alongside a range of sustainability features.

Facilities at the Rhodes Recreation Centre. Images supplied.

“Rhodes Recreation Centre is the community heart of our high-density TOD development, bringing to life Billbergia’s vision for a future-focused, livable urban environment that prioritises amenity, not just density,” said Saul Moran, Development Director – Planning and Design at Billbergia.

The amenities within the two residential towers include a swimming pool, spa, sauna, children’s play area, library and theatre rooms. Pedestrian connections and through-site links provide access to Rhodes railway station and the Homebush Bay waterfront.

“The Rhodes Recreation Centre stands as a benchmark in successful public–private collaboration. Through a VPA with Canada Bay Council, we’ve created a pathway to unlock additional housing supply while delivering significant, lasting community infrastructure. It’s a clear demonstration of how thoughtful public and private partnerships can shape vibrant, livable neighbourhoods,” Moran said.

Located adjacent to Rhodes railway station, stage one of Billbergia’s Rhodes Central Masterplan was completed in 2021 and included the 13,000 m2 Rhodes Central Shopping Centre, with convenience retail, a Woolworths supermarket, medical facilities and the Bamboo Lane dining precinct.

Other previous projects include the 1.2 ha Phoenix Park in Rhodes, the $63 million Bennelong Bridge, the popular Baylink Shuttle service, the 3500 m2 Wentworth Point Community Centre and Library, and the Wentworth Point Pop-Up Town Square.

Billbergia’s ongoing focus on placemaking and social infrastructure also includes the $8.4 million delivery of a library at its mixed-tenure development, Arncliffe Central, in Sydney’s south. There is the potential for 75% of Arncliffe Central’s dwellings to be dedicated to social, affordable and essential worker rental housing, along with 3400 m2 allocated to childcare, convenience retail and cafes, and a 4000 m2 park with play space for both residents and the broader community.

Top image caption: The Rhodes Recreation Centre location with two planned residential towers, Peake and Oasis. Image supplied.

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