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Purpose over Profit: GOOD Goes 100% Ad-Free

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29 Oct, 2024

This post was originally published on Good Search

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It’s possible: a web search free from the commercial influences of the advertising industry and tech giants.

GOOD stands for Purpose over Profit. We are now making a bold move by declaring our web search will be 100% ad-free and independent of Big Tech. This change significantly enhances the search experience, strengthens digital sovereignty, and reduces our carbon footprint.

With this decision, we are breaking away from the norm and elevating GOOD to a new level. Most alternative search engines rely on the search indices of Google and Bing, including the advertisements that often distract rather than guide users to their intended goals.

Resisting Commercial Pressure

When Larry Page and Sergey Brin founded Google in 1998, they envisioned a search engine free of advertising to maintain the integrity and quality of results. However, things turned out differently: in its latest annual report, Google reported advertising revenues of an astonishing $239 billion—a staggering figure that illustrates the advertising industry’s influence on what we find online. In Central Europe, advertisers likely spend over €20 per person each month to sponsor links on your Google search.

“Financing our engagement for social change and climate action through advertising, which often promotes increased consumption and less sustainable products, does not make sense. We are the first cause-related search engine which resolves this contradiction”

Andreas Renner, Co-Founder of GOOD—the search engine for a better world.

Like many search engines, we have participated in the existing system until now. However, as an ethically grounded social enterprise, we increasingly critique the influence of advertising:

  • Distraction and Time Loss: Ads occupy valuable space on search results pages, diverting attention from what truly matters.
  • Lack of Ethical Guidance: Most advertisements promote consumption without differentiating between sustainable and less sustainable options.
  • Increased Corporate Power: Companies with large advertising budgets gain undue influence, leading to reduced diversity and greater market concentration.
  • Poor Carbon Footprint: Ads generate unnecessary data waste (such as ad trackers) and increase energy consumption and CO2 emissions.
  • Transparency Issues: Promises of data protection falter where sponsored links are involved. Financing a privacy-focused search engine with ads is an attempt to reconcile incompatible goals.

In contrast, ad-free searching with GOOD is beneficial in every way: good for you, good for society, and good for the environment.

Enhancing Digital Sovereignty

There’s another critical socio-political aspect supporting our departure from Google and Microsoft Bing. It undermines democratic opinion formation when two tech companies dictate what we find online and how search results are ranked. A functioning democracy requires diversity and competition.

Since the beginning of this year, we have gradually distanced ourselves from Big Tech and have been sourcing our search results via Brave since January 2024 while still utilizing Microsoft Bing for ads. Our search results are based on an independent index developed from scratch. We have created widgets, browser extensions, and mobile apps independently or in collaboration with partners, often using open-source principles. In the future, we plan to integrate additional independent search indices and develop new features to solidify our position as a sustainable, non-commercial search engine.

Subscription Model and New Alliances: Funding Our Commitment to a Better World

Our dedication to social change and climate protection remains part of our core mission. Instead of relying on advertising revenue, we offer a reasonably priced subscription model that allows unlimited ad-free searches. We will continue to communicate transparently about how we utilize our revenue. Even if we invest only a small portion of the subscription fee into our impact projects, it significantly exceeds what other social search engines achieve. We are unaware of any web search that generates more than 10 cents per user per month for supported projects; contracts with Google- and Microsoft-controlled advertising networks do not permit more.

At the same time, we are establishing a network of supporters through which socially responsible companies can donate directly to our GOOD projects. This has significant leverage: a donation of €1,000 can save advertising displayed on half a million pages—advertising that would otherwise be needed to generate sufficient clicks on paid ads.

Join Our Cause!

Our subscription is simple and straightforward: €2 for a monthly subscription or €1.60 per month with an annual commitment. You can choose whether you want to further support our commitment to social change and climate protection beyond the basic fee.

For organizations such as municipal administrations, schools, or companies managing multiple computers, we offer special B2B packages. Our message is clear: the time has come for organizations that should be neutral to stop financing their web searches through advertising. Now there’s GOOD—the sustainable search engine without ads

MORE ABOUT OUR MOVE

GOOD goes ad-free

Find out more about our move to free the GOOD web search from the influence of corporations and the advertising industry:

Questions, Critique, Ideas? Message us!
Andreas Renner, Co-Founder GOOD: andreas@good-search.org

The post Purpose over Profit: GOOD Goes 100% Ad-Free appeared first on GOOD – The search engine for a better world.

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From coal to clean: accelerating Asia's renewable energy transition

From coal to clean: accelerating Asia's renewable energy transition

With world leaders, climate and environmental scientists and business leaders having gathered in Baku for COP29 — the 29th Conference of the Parties to the United Nations Framework Convention on Climate Change (UNFCCC) — we’ve been advocating that this transformation poses significant challenges while simultaneously providing opportunities for growth, resilience and innovation.

The role of coal and the need for change

Coal remains the largest contributor to climate change, generating 35% of global electricity as of 2023. The International Energy Agency’s (IEA) net-zero scenario calls for OECD countries to reduce coal’s share in power generation to 14% by 2030, with a complete global phase-out of unabated coal by 2040.

This underscores the fact that achieving global climate goals hinges on a viable energy transition strategy, particularly in Asia, where demand continues to surge.

The need for decarbonisation is stark: Asia’s carbon emissions now account for over half of the global total. The young age of Asia’s coal fleet — about 13 years on average — complicates the shift to renewables, with significant investments still tied up in coal plants. According to the World Economic Forum, policies that streamline and incentivise plant closures or conversions can accelerate the pace of transition.

Economic and environmental challenge

Transitioning to renewables in Asia requires not only technological shifts but also robust financial mechanisms.

We need financing models that incorporate public and private capital, with mechanisms like loans and grants making clean energy more accessible and competitive.

Countries like Vietnam face hurdles such as rigid power purchase agreements that protect coal plants from competition. Overcoming these barriers demands innovative financing, potentially reducing the cost of capital to make renewable projects more viable and less risky.

The move from coal to renewables also requires securing grid stability and resilience. The diversity of resources across Asia — from hydropower in Southeast Asia to solar in China — necessitates tailored strategies for integrating these resources into a cohesive and stable energy grid. GHD is actively involved in helping clients to navigate these complexities by advising on technical planning, decommissioning and the use of renewables like solar and wind.

Action steps to help Asia transform from coal to clean:

Develop robust financing models: Facilitate access to capital with a mix of loans, grants and public–private partnerships to make renewable energy more competitive and scalable.

Strengthen policy frameworks: Governments should adopt supportive policies to encourage investment, ease regulatory restrictions and provide incentives for renewable energy projects.

Invest in grid resilience and smart technology: Modernising grid infrastructure, including smart grids, is essential for integrating renewables and managing intermittent supply efficiently.

Encourage regional knowledge-sharing and collaboration: Cross-border partnerships can accelerate technology transfer, innovation and the development of best practices for transitioning from coal.

Support local workforces and communities: Implement training programs, workforce transition initiatives and local engagement strategies to ensure a fair and equitable transition for coal-dependent communities.
 

Based on this, there are three critical pillars for a successful transition: stable technical solutions, sustainable stakeholder engagement and a strong business case. Every project requires bespoke planning that integrates stakeholder interests, addresses environmental impacts and leverages technical expertise to ensure grid reliability.

A well-defined transition strategy that supports all stakeholders and secures financial backing is essential for a viable energy future.

Creating such a strategy involves evaluating the potential of each project and exploring repurposing opportunities, from battery storage to hydrogen production.

Looking forward: policy, financing and social impact

A successful transition will rely on supportive policies that facilitate investment and foster technological advancements. We need to understand the importance of a ‘just transition’ that balances environmental goals with economic equity, especially in coal-reliant communities.

Communities cannot be sidelined; local stakeholders need to benefit from new economic opportunities in renewables. At COP29 in Baku, GHD has been advocating for a holistic approach, including policy alignment, financial innovation and active community engagement.

The shift from coal to clean energy isn’t merely a goal — it’s an urgent necessity. Through collaboration, innovation and commitment to sustainable development, we can achieve a cleaner, greener future for Asia and beyond.

*Richard Fechner is GHD’s Enterprise Business Advisory Leader, leading the global business in providing strategy, commercial, economic, business case, logistics, policy, regulatory, asset management and transaction services. With over 30 years of experience, Richard has held senior roles in both the private and public sectors, contributing significantly to infrastructure development, investment and delivery across various sectors including ports, agriculture, energy, government and defence. He has advised on approximately AU$150 billion in infrastructure transactions and is a highly skilled infrastructure and business professional with expertise in strategic planning, business management and project engineering.

**Dr Tej Gidda is a distinguished expert in clean energy transitions and currently serves as the Global Leader for Future Energy at GHD. With over 20 years of industry experience, Dr Gidda holds a PhD in Environmental Engineering and is a registered Professional Engineer in Ontario. His work focuses on integrating clean energy technologies into existing systems and developing innovative strategies to overcome challenges related to reliability and affordability. Dr Gidda’s expertise spans hydrogen, renewable natural gas, traditional renewables, energy from waste, energy security and planning. He is also an adjunct professor at the University of Waterloo.

Top image caption: Pagudpud Wind Farm, Ilocos Norte, Philippines. Image courtesy of GHD.

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