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Companies are sensitive to customer feedback – Interview with Jennifer Timrott

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28 Oct, 2024

This post was originally published on Good Search

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©Küste gegen Plastik e.V.

Jennifer Timrott is a unique environmental activist. She mobilizes consumers to fight against unnecessary plastic or disposable packaging – smartly via an app.

With the ReplacePlastic and its new sister application, the Replace Oneway Packaging App (ReplaceEinweg), consumers can provide companies who sell goods with unsustainable packaging, with a simple message: Please reconsider your packaging solution! It’s easy as 1-2-3. The consumer simply scans the barcode on the packaging, directly in the supermarket or easy at home. The non-profit “Küste gegen Plastik” (coast against plastic) who operates the apps, bundles the feedback and forwards it to the producers. The scheme is very successful: More than 2 million product scans have been submitted through the ReplacePlastic App, providing companies with valuable consumer feedback.

What problem are you solving with the Replace Einweg App? Why is your specific solution needed for this?

Many people already desire sustainable packaging solutions. This desire for an end to single-use plastics and the need for reusable solutions that are readily available and usable for all people must be communicated more strongly to manufacturing companies. With the Replace Einweg App, people scan the barcode of products in disposable packaging to tell companies: I want a reusable solution for this.

What did you do before starting your current project/company?

I was a nurse and digital concepter in an advertising agency.

What or who motivated you to become a social entrepreneur?

The plastic waste on our coasts.

Which of your successes are particularly memorable to you?

Companies are sensitive to customer feedback and together we are making an impact! Our first app ReplacePlastic is being used extensively and over 2 million product scans have been received, for which we have passed on the wishes for change to companies, and companies have responded by changing their packaging.

Were there moments that were particularly challenging and what did you learn from them?

Sometimes we wish we could initiate changes much faster. We have learned a lot about the interdependencies between businesses, customers, and politics. It’s like drilling through thick boards.

© Jennifer Timrott | Küste gegen Plastik e.V. 

„Together we are making an impact! Our first app ReplacePlastic is being used extensively and over 2 million product scans have been received, for which we have passed on the wishes for change to companies, and companies have responded by changing their packaging.”

— Jennifer Timrott, Verein Küste gegen Plastik e.V. 

What are the plans for the future?

We continue to fight for the reduction of single-use plastic production and focus even more clearly on reusable solutions as the answer, to decisively counter the evasive moves towards other disposable materials.

What do you wish you had known before starting your project/company? What advice would you give to others?

That work on our databases never stops and requires continuous daily effort. My advice: don’t expect miracles right away. Look back from time to time and appreciate how far you’ve come, even if the big goals still seem far away.

Which podcast do you listen to regularly? Which book is an absolute must-read for you personally?

I often listen to Corporate Therapy and Wohlstand für alle. Book: Braiding Sweetgrass by Robin Wall Kimmerer.

What are your tips for doing good in everyday life? And where do you yourself find it difficult to live sustainably?

I think it’s important to share the world and, for example, allow some wilderness in the garden so that other living beings can feel at home in it. I find sustainable living very difficult when shopping, for example, because I would like to buy many more things in reusable packaging, which is often not offered at all. That’s why it’s important to me to be able to express with our apps: I want a different solution for this.

Which organization or start-up impresses you particularly and is a true role model for you?

I find organizations that advocate for more citizen participation important, for example, Mehr Demokratie e.V. I believe that for sustainable changes in our lives, work, and economy, we all need to have a say so that change can succeed.

Complete this sentence: The world needs more……

attention/care

You can find out more about Replace Einweg on our project page:

The post Companies are sensitive to customer feedback – Interview with Jennifer Timrott appeared first on GOOD – The search engine for a better world.

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Urban 'placemaking' focus for $85m recreation centre

Urban 'placemaking' focus for $85m recreation centre

27 Jun, 2025

Sydney developer Billbergia Group has announced the Rhodes Recreation Centre — an $85 million, 9200 m2 multi-purpose community hub in Sydney’s Inner West.

Located at 6 Gauthorpe St and designed by architectural firm SJB, the recreation centre is in a three-level podium building beneath two high-rise residential towers — the 48-level Peake and 43-level Oasis. Together, they form stage two of the developer’s Rhodes Central Masterplan — a $3 billion, three-stage town centre project.

The Rhodes Recreation Centre was delivered under a $97 million Voluntary Planning Agreement (VPA) between the developer and City of Canada Bay Council. It will be handed over to council next month and is set to open later this year. Once complete, the masterplan will have delivered 25,000 m2 of dedicated public amenity, including retail, community facilities and open space.

With the NSW Government’s housing reforms set to address the housing shortage, the recreation centre will reflect the importance of ‘placemaking’ — a collaborative approach to designing and managing public spaces that enhances community wellbeing and fosters connections between people and their environment — in planning new urban communities.

It also presents a pathway for public and private sectors to collaborate and create social infrastructure while increasing housing supply in fast-growing suburbs.

The recreation centre is set to add vibrancy and pedestrian activity to the local streetscape, providing a diverse range of facilities that enhance the livability of the evolving suburb. These community amenities include two full-sized indoor sports courts, a gymnastics centre, a 70-place childcare centre, a community lounge, allied health services, and bookable spaces for local groups and events. It also provides a gym with cardio equipment, weights, group fitness rooms, a creche and an outdoor terrace, alongside a range of sustainability features.

Facilities at the Rhodes Recreation Centre. Images supplied.

“Rhodes Recreation Centre is the community heart of our high-density TOD development, bringing to life Billbergia’s vision for a future-focused, livable urban environment that prioritises amenity, not just density,” said Saul Moran, Development Director – Planning and Design at Billbergia.

The amenities within the two residential towers include a swimming pool, spa, sauna, children’s play area, library and theatre rooms. Pedestrian connections and through-site links provide access to Rhodes railway station and the Homebush Bay waterfront.

“The Rhodes Recreation Centre stands as a benchmark in successful public–private collaboration. Through a VPA with Canada Bay Council, we’ve created a pathway to unlock additional housing supply while delivering significant, lasting community infrastructure. It’s a clear demonstration of how thoughtful public and private partnerships can shape vibrant, livable neighbourhoods,” Moran said.

Located adjacent to Rhodes railway station, stage one of Billbergia’s Rhodes Central Masterplan was completed in 2021 and included the 13,000 m2 Rhodes Central Shopping Centre, with convenience retail, a Woolworths supermarket, medical facilities and the Bamboo Lane dining precinct.

Other previous projects include the 1.2 ha Phoenix Park in Rhodes, the $63 million Bennelong Bridge, the popular Baylink Shuttle service, the 3500 m2 Wentworth Point Community Centre and Library, and the Wentworth Point Pop-Up Town Square.

Billbergia’s ongoing focus on placemaking and social infrastructure also includes the $8.4 million delivery of a library at its mixed-tenure development, Arncliffe Central, in Sydney’s south. There is the potential for 75% of Arncliffe Central’s dwellings to be dedicated to social, affordable and essential worker rental housing, along with 3400 m2 allocated to childcare, convenience retail and cafes, and a 4000 m2 park with play space for both residents and the broader community.

Top image caption: The Rhodes Recreation Centre location with two planned residential towers, Peake and Oasis. Image supplied.

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