Search

Can I see your (product) passport please!

We are an online community created around a smart and easy to access information hub which is focused on providing proven global and local insights about sustainability

23 Apr, 2024

This post was originally published on Sustainability Matters

Digital Product Passports that allow consumers to scan a product’s label to read up on its sustainability credentials and understand how to repair and recycle it are one step closer. In time, these passports will likely apply to everyday products like clothing and phones as the world moves to a more circular economy.

Upping the circular economy game in the EU and locally

Agreed in principle by the European Parliament in December 2023, the new Ecodesign for Sustainable Products Regulation (ESPR) will require almost any product in the EU market to provide proof that it’s sustainable, durable and recyclable. This means that local businesses need to up their circular economy game to continue to trade with the European Union.

thinkstep-anz circular economy expert Jim Goddin said, “Now is the time for businesses to get ready.” Goddin draws on experience gained from many years of working with the Ellen MacArthur Foundation, a leading global circular economy organisation. The Chartered Engineer and Chartered Environmentalist moved from the UK to New Zealand in late 2023 to fulfil a lifelong dream and to support businesses in New Zealand and Australia. “There is a lot of interest in the circular economy in both countries, and it’s exciting to be here,” he said.

“The circular economy is a concept that changes how we produce and consume goods,” Goddin explained. “It moves us away from the current ‘linear’ model of making, using and throwing away.” It dramatically reduces waste, makes the most of resources, extends the life of products and recovers more materials.

Not the same as recycling

“The circular economy isn’t the same as recycling,” Goddin said. “While recycling is an important solution and converts waste into reusable material, the recycling process can sometimes devalue that material.” For example, we can’t make a milk bottle from purely recycled materials. There is always virgin material needed.

The circular economy aims to prevent waste and pollution from being created in the first place by designing products so that they, and the materials that make them up, can be used for as long as possible at their highest value. This means thinking beyond recycling and looking at opportunities for consumers to repair and reuse products and for manufacturers to remanufacture them.

Information for a more circular economy

However, one of the greatest challenges to making progress with a circular economy is the lack of data and transparency across supply chains. “We need to know what materials products are made of to keep them in service for longer, to work out how to reuse or repair them, to know if they can be safely composted, or to separate them effectively to maximise the value of recycled materials,” Goddin said. This is where Digital Product Passports come into play.

What the ESPR means for Australian businesses

Businesses trading with the EU — or supplying those who do — will need a Digital Product Passport (DPP).

  • The DPP tracks where a product has been over its entire lifecycle. It’s a digital record that contains information about its ‘journey’ and what it is made from.
  • Companies can apply this information to use resources more efficiently, shore up their supply chains, cut down on waste, extend the lifespan of a product and improve recycling initiatives. Consumers can make more informed decisions.
     

Businesses may need to provide data on several aspects:

  • How durable the product is. Can it be reused, upgraded or repaired?
  • Whether it contains substances that cannot be circulated (passed on). Examples include coatings that prevent composting or chemicals that prevent specific uses (eg, food applications).
  • How energy- and resource-efficient it is.
  • How much recycled content it contains.
  • Whether it can be remanufactured or recycled.
  • What its carbon footprint is.

Where to start:

See this as an opportunity

This isn’t just another hurdle but a chance for you to tell your product’s story and for your customers to understand its value. What story do you want them to hear, and how do you back that up with evidence to give them confidence to believe it?

Prepare in advance for the data you’ll need

A lot of your data will need to be verified by qualified third parties against established standards. This will take time.

Do your homework

Investigate how you will structure, store and share this information. Many digital platforms are emerging to help you do this. The platforms will eventually all need to work together.

Consider the lifetime of your data

How will you maintain the data? What additional value could you get from it?

Make yourself stand out

Think about your competition. How will the sustainability and circularity of your products stand out from the crowd?

When will I need the passport?

Batteries and vehicles, textiles, electronics and ICT, furniture, plastics, construction materials and chemicals will be the first industries that will need to get their passports sorted. While the final timeline is still being worked on, 2026/7 looks likely for the first industries to adopt DPPs. Others are expected to follow suit by 2030.

Growing up on the remote Orkney Islands off the coast of Scotland, Jim Goddin, Head of Circular Economy, thinkstep-anz, was interested in sustainability from an early age. From watching Europe’s largest experimental wind turbine from the windows of his small school to admiring a stream-powered electricity generator at his parents’ property, he was also fascinated by engineering. As a leading expert in circular economy, he has collaborated with prestigious organisations such as the Ellen MacArthur Foundation. He has worked extensively on developing eco-design tools like calculators that measure circularity and assess business risks resulting from critical materials and hazardous substances legislation.

Image credit: iStock.com/BlackSalmon

Pass over the stars to rate this post. Your opinion is always welcome.
[Total: 0 Average: 0]

You may also like…

15 Charts Reveal Fashion’s Considerable Environmental Performance Gap—and How to Close It

15 Charts Reveal Fashion’s Considerable Environmental Performance Gap—and How to Close It

Data analysis by Good On You’s analysts   The Fashion Planet Benchmark Report reveals the alarming gap between industry action and environmental reality, with major brands scoring just 30% in the planet pillar of Good On You’s brand ratings. These charts highlight critical shortfalls in emissions tracking, supply chain transparency, and circular design—and clearly show […]
The post 15 Charts Reveal Fashion’s Considerable Environmental Performance Gap—and How to Close It appeared first on Good On You.

Reaching net zero in the manufacturing sector

Reaching net zero in the manufacturing sector

In order for Australia to reach its goal of net zero by 2050, it needs the help of its manufacturing sector, which accounts for 10% of the nation’s carbon emissions. And the sector is pulling its weight, the Western Sydney Manufacturers Forum heard recently — developing ‘green concrete’, carbon-tracking sensors and technology which can minimise carbon emissions during beer fermentation.

More than 30 experts from universities, industry and government described multiple ways sustainability can deliver real-world impact, cost savings and market differentiation for manufacturers. The forum heard many examples, including an opportunity to reduce emissions from concrete production — which contributes around 8% of global carbon emissions, or more than aviation and shipping combined.

Professor Olivia Mirza from Western Sydney University described the initial pushback to the use of ‘green concrete’ — an eco-friendly alternative which is produced using waste materials — in the Parramatta Light Rail project.

“The initial cost for building [the light rail using green concrete] was let’s say 10 or 12% higher, but then if you do the cost-benefit analysis — less maintenance — it ended up saving 25%,” Mirza said.

The forum highlighted the importance of clear communication and education, suggesting the use of modern formats like social media platform TikTok to effectively engage different stakeholders, especially in the trades, around decarbonisation in building materials.

The aim of the event — hosted by the NSW Smart Sensing Network and the NSW Decarbonisation Innovation Hub at Penrith Panthers — was to showcase opportunities and help manufacturers and their supply chain navigate new emissions reporting requirements.

Dr Martin Ams, a product engineer at Macquarie University, said innovative optical fibre sensors are helping utilities like Sydney Water contribute to net zero by predicting concrete corrosion in wastewater infrastructure.

“Over time, concrete can actually capture and remove CO2 directly from the atmosphere through a process known as carbonation,” he said. “If you have concrete structures that are absorbing CO2 from your atmosphere, you want them to last long so you can keep absorbing this CO2.”

Dr Victor Hernandez Moreno from the UTS Centre for Advanced Manufacturing described how advanced automation and ‘digital twin’ technology can drive more sustainable production decisions for manufacturers. His team operates two mirrored beer-brewing facilities — in Sydney and Germany — that share a unified digital twin, allowing them to analyse data, enhance product quality and reduce carbon emissions.

Keynote speaker and Climate Change Authority Chair Matt Kean said advanced manufacturing in Western Sydney is poised to lead Australia’s decarbonisation efforts by electrifying industrial processes, improving energy efficiency and producing green materials like hydrogen.

“The [Authority’s] Sector Pathways Review revealed that Australia has a great shot at crafting the products, goods and services that will be in high demand,” Kean said. “As the world shifts to net zero, we must be prepared to back our entrepreneurs and innovators and remove policy and regulatory barriers that inhibit progress.”

Kean said products like renewable hydrogen, green ammonia and green metals were essential to reimagining Australian industry. “Importantly, they’re going to be in hot demand, not just domestically, but right across the globe.”

NSW Net Zero Commission principal advisor Manuel Weirich said there is lots of opportunity to reduce emissions in light industry such as manufacturers and smaller processors, which emit 45% of NSW industry emissions.

“These emissions come from things like burning gas in boilers, from engines and motors, chemical processes, calcination in bricks or in cement, and lots of other things,” Weirich said. “Some of the processes are difficult to decarbonise, but others already have solutions available … including heat pumps for water heating, electric forklifts, and better energy efficiency.  

“Manufacturing has a big role to play, to produce the clean materials, the low-emissions materials, and the products and machinery that other sectors use to decarbonise themselves.”

NSW Chief Scientist Hugh Durrant-Whyte said with investment in R&D, skills, digitisation and real-time data, and by preparing for mandatory reporting, Australia can build resilient supply chains and drive sustainable, high-value growth across all business sectors. 

“Digitisation will help identify gaps, improve performance and address skill shortages — especially in hard-to-abate industries,” Durrant-Whyte said. “Achieving net zero will benefit everyone. Small businesses can cut energy costs and preserve expertise through digitisation. Medium businesses can scale up and strengthen supply chains. Large corporations will streamline compliance, meet stakeholder expectations and drive sustainable growth.”

The Executive Director of the Advanced Manufacturing Readiness Facility (AMRF), Ben Kitcher, described how his organisation helps manufacturers adopt technologies that help them become profitable and sustainable.

“What we’re discovering is there is this mutual objective around decarbonisation which always leads back to productivity and profitability,” Kitcher said.

The forum heard that while digital literacy is strong among younger generations, manufacturing still suffers from outdated perceptions. It heard how SMEs in Western Sydney can stay competitive by embracing digital transformation, sustainability and circular economy principles. SMEs are also facing ongoing challenges in resourcing innovation and workforce development, but programs like CSIRO’s Generation STEM are stepping in with practical support through paid internships and university and industry talent matching.

“We have a lot of SMEs that come to us and say their challenge is recruitment and retention, but sometimes we’ve got some SMEs that come to us and say they don’t have the time to do this piece of work,” Generation STEM team leader Luana Caro said.

Chovil & Thake sustainability marketing specialist Hannah Welch said 45% of Australians always or often consider sustainability as part of their purchasing decision-making. She said manufacturers can leverage environmental, social and governance (ESG) data not just for compliance, but as a strategic marketing tool to attract investors and recruit staff.

Andrew Bedrossian, Manager of Renewable Manufacturing at the NSW Department of Climate Change, Energy, the Environment and Water (DCCEEW), said the Net Zero Manufacturing Initiative supports clean technology innovation and low-carbon product manufacturing, with particular focus on revitalising local solar manufacturing. He said there is growing industry appetite and significant investment interest, especially from Western Sydney manufacturers, pointing to strong potential for scale-up and impact.

“We have the world-leading IP here with some of the best brains in the business when it comes to solar,” Bedrosian said. “All the commercial windfalls are offshore. We don’t have anything here, and that’s a real shame. How can we change that?”

Image caption: Climate Change Authority Chair Matt Kean delivered the keynote speech at the Western Sydney Manufacturers Forum. Image credit: AM Visuals.

0 Comments