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How Ethical Is Miss Selfridge?

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17 Sep, 2023

This post was originally published on Good on You

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Former high street store Miss Selfridge has grown to become one of the UK’s best known labels, before being acquired by ASOS. How ethical is Miss Selfridge now? In this article, we dive into the brand’s “Not Good Enough” rating, which was published in May 2023 and may not reflect claims the brand has made since then. Our ratings analysts are constantly rerating the thousands of brands you can check on our directory.

Miss Selfridge isn’t doing enough

Since 1966, Miss Selfridge has grown from humble beginnings as the youth section of Selfridge’s department store to being one of the UK’s best-known high street labels. It was bought by ASOS in 2021, alongside Topshop, and is now run exclusively online on ASOS.

Before being purchased by ASOS, Miss Selfridge enjoyed global success and boasted over 250 stores worldwide. But its prior owner, the Arcadia Group, was no stranger to controversy, including cancelling over £100m global garment orders amid COVID-19, risking poverty for thousands of supply chain workers.

How is Miss Selfridge doing now? How is the ASOS-owned brand impacting people, the planet, and animals? We ask, how ethical is Miss Selfridge? Let’s have a look.

Environmental impact

We rated Miss Selfridge’s environmental initiatives “Not Good Enough”. The brand uses few lower-impact materials, and we found no evidence it’s taking steps to minimise textile waste and protect biodiversity in its supply chain.

Ultimately, the most worrying part is Miss Selfridge’ business model, which relies on overproducing mass quantities of cheap garments, which then end up in landfills and cause environmental problems around the world.

Labour conditions

Unfortunately, Miss Selfridge also received a score of “Not Good Enough” for its impact on people. First, none of its supply chain is certified by crucial labour standards that help ensure worker health and safety and other rights. And while it has a limited policy to support diversity and inclusion in its direct operations and supply chain, it clearly isn’t enough. It also received a score of 51-60% in the latest Fashion Transparency Index

More importantly, we found no evidence Miss Selfridge ensures workers are paid living wages in its supply chain. All workers in the fashion industry deserve to be paid enough to live a life of safety, health, and dignity. Transparent and verifiable methodologies, such as those used by organisations like The Asia Floor Wage Alliance and the Global Living Wage Coalition, can provide guidance on calculating minimum living wages.

Animal welfare

To end on a more positive note, Miss Selfridge rates “Good” for its impact on animals. The brand uses few animal-derived materials and doesn’t appear to use leather, down, fur, angora, exotic animal skin, or exotic animal hair. It has a policy to source wool from non-mulesed sheep but doesn’t provide any evidence to verify its claims.

Overall rating: ‘Not Good Enough’

Overall, we rate Miss Selfridge “Not Good Enough”. Despite undertaking a few small initiatives, Miss Selfridge still has a lot of room for improvement in all areas. The brand could start improving its score by incorporating more lower-impact materials into its products, improving transparency about its suppliers, and implementing a living wage across its supply chain.

Note that Good On You ratings consider hundreds of issues, and it is not possible to list every relevant issue in a summary of the brand’s performance. For more information, see our How We Rate page and our FAQs.

See the rating.

Why not ditch Miss Selfridge and invest your money in well-made, fair, and cruelty-free pieces from the top rated brands below?

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Embedding environmental stewardship into IT governance frameworks

Embedding environmental stewardship into IT governance frameworks

Integrating environmental stewardship into IT governance frameworks has become essential as businesses increasingly prioritise sustainability. IT operations contribute significantly to carbon emissions, energy consumption and electronic waste (e-waste). Organisations that embed environmental responsibility into their IT governance can reduce their ecological footprint, improve operational efficiency and strengthen their brand reputation.

Erica Smith, chief alliance officer and environmental, social and governance lead, Blue Connections IT, said, “Environmental stewardship supports financial performance, risk mitigation and brand differentiation. With rising energy costs, increased consumer demand for sustainable products and services, and growing pressure from investors and regulators, companies can no longer afford to overlook their environmental responsibilities.

“Poor sustainability practices in IT can lead to high operational costs, supply chain risks and reputational damage. Conversely, a proactive approach improves efficiency, attracts environmentally conscious customers and helps future-proof businesses against evolving policy and regulatory changes.

“Integrating environmental responsibility into IT governance integrates sustainability initiatives into decision-making systematically. Organisations can reduce waste, lower energy consumption and extend the lifecycle of technology assets while positioning themselves as responsible leaders in an increasingly climate-aware market.”

There are four key areas that present opportunities to embed environmental stewardship into IT governance frameworks.

1. Device lifecycle management

A structured approach to managing the lifecycle of IT assets ensures devices are deployed efficiently, maintained properly and retired responsibly at the end of their useful life. Embracing a circular economy model, where equipment is refurbished, reused or ethically recycled, can significantly reduce e-waste and resource use. Companies that adopt this approach lower their environmental impact and unlock financial value by extending the lifecycle of IT assets.

Smith said, “Effective asset recovery strategies further support sustainability efforts. Integrating secure data erasure and refurbishment into IT governance policies lets businesses repurpose functional devices within the organisation or resell them to external buyers. Responsible e-waste recycling also supports companies to process materials ethically in instances where resale is not viable, reducing landfill contributions and preventing environmental contamination. The adoption of industry-certified data sanitisation methods also safeguards compliance with security and privacy regulations.”

2. Sustainable procurement

IT governance frameworks should prioritise the selection of technology vendors and partners committed to sustainable manufacturing, responsible sourcing and energy-efficient product design. This includes favouring IT hardware with a high percentage of post-consumer recycled materials and using minimal packaging. Additionally, employing Device-as-a-Service (DaaS) models optimises IT asset utilisation while reducing upfront investment and unnecessary hardware purchases.

Partnerships with sustainability-driven IT service providers can further enhance an organisation’s environmental impact. Working with partners that offer end-to-end IT asset management solutions, encompassing secure device deployment, certified data sanitisation and ethical recycling, simplifies the process of aligning IT operations with sustainability goals. Companies that prioritise environmental stewardship in their IT governance framework gain a competitive advantage by demonstrating their commitment to responsible business practices.

3. Energy consumption

Data centres, cloud services and enterprise networks require substantial energy resources, making green IT practices essential. IT governance frameworks should include policies to reduce consumption by optimising server efficiency, reducing redundant infrastructure and using renewable energy sources. Cloud providers with strong sustainability credentials can support carbon reduction initiatives, while virtualisation strategies can consolidate workloads and improve overall energy efficiency.

4. Employee engagement

Educating staff on sustainable IT practices, such as energy-efficient device usage and responsible e-waste disposal, creates a culture of accountability. Organisations that implement green workplace initiatives, such as responsible end-of-life disposal programs, reinforce their commitment to sustainability at all levels.

“IT governance must also align with corporate environmental, social and governance commitments. Companies can contribute to broader sustainability objectives by embedding environmental stewardship into IT policies, such as net-zero emissions targets and responsible supply chain management. Clear reporting mechanisms and regular sustainability audits aid transparency, letting businesses track their progress and demonstrate accountability to stakeholders,” Smith said.

Government regulations and evolving industry standards are increasingly shaping the sustainability expectations for organisations. Aligning IT governance frameworks with best practices for environmental stewardship keeps companies ahead of regulatory requirements. Proactive adoption of sustainable IT practices positions businesses as industry leaders in environmental responsibility.

Smith said, “Integrating environmental stewardship into IT governance frameworks is not just about meeting compliance obligations; it’s about futureproofing company operations and prioritising the broader environment. Taking a proactive approach to sustainability lets organisations drive efficiency, reduce long-term costs and contribute to a healthier planet. Businesses that lead in sustainable IT governance will be well-positioned for long-term success as environmental concerns continue to shape consumer and corporate priorities.”

Image credit: iStock.com/Petmal

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